User Experience

Be it the conversions, or the user engagement or the customer satisfaction, UI/UX plays a pivotal role in the age of digital economy. Enterprises of all sizes have started recognizing this millennial need to create meaningful and memorable experiences that customers love. According to the Design Management Institute’s Design Value Index, design-driven companies have maintained a significant stock-market advantage, outperforming the S&P 500 by an extraordinary 219 percent over the past ten years. It is reason enough for enterprises to place user experience at the heart of any customer acquisition or retention strategy.

Whether you are looking at UX as a tool to delight your customers or to improve your business outcomes; We can help you with our end to end UX services. Our experienced architects, visual interface and interaction designers are highly qualified and adept at creating captivating experiences for your customers. Our process takes into account the best practices across a variety of fields like visual design, usability, information architecture and interaction design to create immersive, seamless user experiences that consistently deliver business value.

Our Design Process:

Understanding user behaviors, needs, and motivations is critical to the success of any UX project and rightfully our process and methodology puts users at the core of it.

Discovery

Evaluate the opportunity through stakeholder meetings, field study, evaluating existing UX and user personas.

Definition

Perform Ethnographic analysis of user behaviors and digital trends. This typically involves card sorting, Information architecture diagrams and detailed task flows.

Design

Represent user goals and research outcomes through wire frames, mock-ups and interactive prototypes.

Development

Illustrate wireframes to enhance visual appeal.

Testing

Test designs both internally and externally, establish KPI and iterate to renovate design. Our design approach is an iterative process with validated learning from users.